Must A Aspiring Content Creator Pal Cease Exploiting People for Content?

The Prosecution: Beth

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “content queen”. It can be amusing for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while dining, or simply tagging along. I’ll see myself on her feed later, and it pops up like a jumpscare: I’ll have no makeup on, making a strange expression or be captured while eating. It feels invasive.

She also anticipates that I will to film her at inopportune moments. Often I’ll be talking to another person, or we’ll just be spending time in the street. I feel like our friendship has turned into me being her free crew. She has the means to hire someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which was nice, but that doesn’t make up for all the time and effort I invest helping her make content.

I appreciate that she has supported me with my career in design, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she's insincere or inauthentic, but sometimes it seems that if recording starts, we will start performing in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and record me smiling with another. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also desire to enjoy it without being filmed, edited, or posted for an audience. I am not a prop for her Instagram.

The Defence: Marielle

I want Beth to see that the creations we make together can get us an opportunity.

I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online enables me to show my personality and connect with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to generate income from your passions. I admire people on social platforms who pull off that style of casual, DIY film-making.

Content creation is my interpretation of living actively: noticing the nuances, sharing them with an viewership that values the craft behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my way of sharing opportunities, providing her a opportunity to witness behind-the-scenes moments that could benefit her professional path too. That isn't leverage, it’s just being pragmatic.

I would take her to such functions even if she refused to assist me, but I want her to see what the content we create together can achieve: a foot in the door. I know not all people likes being on camera, but often unplanned moments is what makes content authentic. Being recorded occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but companions help each other in small ways. I thought recording a short video now and then would be fun for her. Creativity thrives in collaboration, and having my friend around makes endeavors energetic and enjoyable. I don't compel her to participate in anything, and I’d never deliberately embarrass her. But filming together occasionally is part of how I record our time together.

I value Beth’s friendship deeply and want to avoid content creation to drive a wedge between us. I’m willing to find middle ground: like asking before recording, and steering clear of shots that might make her uncomfortable.

This is not about power, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion film you. I understand that it's her job, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to create content with. With the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. While she enjoys creating, that doesn’t mean all those around her is willing material. She must to respect her friend's privacy.
Another reader, 26

Marielle might love making content and showing off her life online, but it isn't for everyone. It was kind she has helped Beth’s career, but she must to listen to what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Foster some authentic experiences, where genuine feelings are preserved, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor genuine when she’s with Beth – she’s working. Both seem confused as to where the line is. The answer lies not in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their bond?

Brian Crawford
Brian Crawford

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.

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